Apple is reportedly planning to increase the price of its iPhone 15 Pro and Pro Max models in order to boost revenue amid a projected slump in smartphone sales. The company aims to produce around 85 million iPhone 15 units this year, similar to the number of iPhone 14 units produced last year. However, Apple is facing production issues with display panels for the new models, and the smartphone market is expected to decline by 3.2% in 2023. Despite this, Apple CEO Tim Cook believes customers will still be willing to pay higher prices for the flagship iPhones. Continue reading.
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