September is always Apple's busiest month, and this time it shook up the Apple Watch, showed the world how the notch should be done, and left last year's processor in the iPhone 14. Apple has come a long way since Steve Jobs would name a product by picking from a list his PR firm suggested. You wouldn't be surprised now if you learned that there was an entire division at Apple Park, dedicated to naming products. (AppleInsider). Continue reading.